Ignorance is Bliss

Sure these knuckleheads were in a good mood. They just sold me $40 woth of cigars. I gave them 5 extra minutes of my life to tutor me on ashing and how to get cigars to burn cooler and taste better. Ignorance is bliss: A reference to the sincere gent who doesn't realize his jackass friend is giving him rabbit ears? A reference to them/me for buying and selling counterfeit, upscale cigars?