Ass in Hell
The initial offer was $5 for Ben to eat half a spoonful of Ass in Hell hotsauce in one shot (without a drink of water for 1 minute thereafter). The pot peaked at just over $40 before he asorbed the heat. Here he is 61 seconds after the takedown. The next day he reported his ears and temples were warm all night. And he was concerned that he still hadn't pooped.
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